Drive SASOM’s growth through marketing strategies and Live Commerce campaigns that boost sales, attract new customers, and unlock new business opportunities.
About the Role
At SASOM, the Marketing Strategy Specialist develops and drives marketing strategies and campaigns that accelerate business growth, with a strong focus on Live Commerce. You will turn business goals into actionable campaigns that increase customer acquisition, engagement, conversion, and sales across our marketplace.
We’re looking for a strategic and analytical marketer with 2–4 years of experience in marketing strategy, campaign planning, or digital marketing. You should understand E-commerce, Live Commerce, and consumer behavior, with the ability to manage campaigns end to end, collaborate across teams, and use performance data to drive continuous improvement.
Responsibilities
- Develop marketing strategies and campaign plans aligned with business objectives, with a primary focus on Live Commerce growth.
- Identify growth opportunities to drive customer acquisition, engagement, conversion, and revenue.
- Create campaign concepts, promotional strategies, and mechanics that support business and sales targets.
- Translate strategies into actionable plans covering target audiences, key messages, channels, budgets, timelines, and KPIs.
- Collaborate with Creative, Digital Marketing, Ads Optimization, Live Commerce, and other teams to align campaign plans and execution.
- Manage end-to-end campaign execution, ensuring timely delivery and alignment with objectives.
- Analyze campaign performance, identify improvement opportunities, and recommend data-driven optimizations.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of experience in Marketing Strategy, Campaign Planning, Digital Marketing, or a related field.
- Strong strategic and analytical skills, with the ability to translate business goals into effective marketing plans.
- Proven experience in end-to-end campaign planning, including campaign concepts, promotional mechanics, budgets, and KPIs.
- Good understanding of Live Commerce, E-commerce, digital marketing, consumer behavior, and performance metrics.
- Familiarity with digital advertising platforms such as Meta Ads and TikTok Ads, including audience targeting and campaign performance measurement.
- Strong project management, communication, and cross-functional collaboration skills, with the ability to manage multiple campaigns and adapt to changing business priorities.