Senior Community Marketing

Lead SASOM’s community marketing and strategic partnership initiatives across online, offline, and experiential channels to drive user growth, engagement, and brand impact. This role is responsible for planning and executing monthly activations aligned with fashion trends and collectible culture, building premium brand partnerships across finance, lifestyle, and streetwear sectors, leading negotiations and campaign execution, collaborating cross-functionally with Design, Product, and Operations teams, and leveraging performance data (engagement, acquisition, conversion, retention) to optimize results and deliver measurable business impact.

• 1. Develop and lead SASOM’s community marketing strategy across online, offline, and event channels
• 2. Plan and execute monthly community activations aligned with market insights and fashion trends
• 3. Build and manage strategic partnerships with premium brands across finance, lifestyle, and streetwear sectors
• 4. Lead partnership discussions, negotiations, and campaign execution to drive measurable business impact
• 5. Execute high-impact community campaigns and experiential events (pop-ups, meetups, brand activations)
• 6. Collaborate with Design, Product, and Operations teams to ensure smooth and timely delivery
• 7. Track and analyze key performance metrics (engagement, CAC, conversion, retention) and optimize performance
• 8. Prepare performance reports and actionable insights for management and stakeholders

• 1. Bachelor’s degree or higher in Marketing, Business, Communication, or related field
• 2. 3–5 years of experience in marketing, community, partnerships, or brand activations (fashion, lifestyle, or e-commerce preferred)
• 3. Strong understanding of community marketing, experiential campaigns, and partnership development
• 4. Proven negotiation and stakeholder management skills
• 5. Strong project management skills with the ability to manage multiple campaigns simultaneously
• 6. Analytical mindset with the ability to interpret data and optimize performance
• 7. Passion for fashion, street culture, and collectible ecosystems
• 8. Strong communication skills in both Thai and English