KOL and Affiliate Marketing

The KOL and Affiliate Marketing Specialist is responsible for driving the growth of SASOM's marketplace through strategic partnerships and performance-led campaigns. The primary focus of this role is the proactive identification, recruitment, and management of creators and affiliates to enhance brand visibility and achieve GMV targets.

1. KOL Recruitment & Creator Outreach

• Proactively identify and scout high-potential KOLs, influencers, and content creators across platforms that align with SASOM's target demographics
• Manage the end-to-end recruitment process, including initial outreach, negotiation, and contract finalization

2. Campaign Development & Execution

• Execute monthly marketing campaigns designed to drive user engagement and achieve specific GMV objectives
• Develop comprehensive campaign briefs to ensure creator content is aligned with campaign goals and SASOM's brand standards
• Ensure timely execution of all deliverables and monitor campaign timelines strictly

3. Affiliate Management & Strategy

• Implement and manage a robust affiliate marketing program to incentivize sales-driven performance
• Negotiate partnership terms with a focus on optimizing Customer Acquisition Cost (CAC) and maximizing Return on Investment (ROI)
• Foster long-term relationships with top-performing affiliates to ensure sustained growth

4. Performance Analysis & Reporting

• Monitor, analyze, and report on the performance of all KOL and affiliate activities using data-driven metrics
• Utilize insights to refine scouting criteria, optimize campaign tactics, and reallocate budgets toward high-performing channels
• Stay abreast of industry trends, platform algorithm updates, and competitor activities

Professional Experience

• 3+ years of experience in KOL management, influencer marketing, or affiliate marketing, preferably within E-commerce or Marketplace environments

Analytical Skills

• Strong ability to interpret data, manage spreadsheets, and make informed decisions based on performance metrics

Project Management

• Proven track record of managing multiple projects simultaneously in a high-pressure, fast-paced environment

Communication

• Excellent negotiation and interpersonal skills; professional fluency in both Thai and English

Ownership Mindset

• A growth-oriented individual with a high degree of ownership and a "self-starter" attitude