Live Marketing Specialist

The Live Marketing Specialist is responsible for planning, executing, and optimizing live streaming activities in SASOM platforms. This role works cross-functionally to deliver engaging live content that drives audience growth, engagement, and sales.

1. Strategic Planning & Revenue Management

• Develop and oversee a comprehensive live-streaming roadmap aligned with monthly business targets and platform-wide campaigns
• Manage the end-to-end P&L for live commerce, ensuring high ROI on promotional budgets and efficient resource allocation

2. Content Architecture & Production

• Design high-converting show formats, including product deep-dives, auction-style streams, and exclusive drop events
• Lead the development of scripts, visual guidelines, and technical workflows to maintain premium brand standards

3. Cross-Functional Leadership

• Serve as the central point of contact between Key Account Management (KAM), Marketing, Creative, and Product teams to ensure inventory readiness and brand alignment
• Coordinate with external agencies and influencers to scale reach while maintaining strict quality control

4. Real-time Operational Excellence

• Provide high-stakes operational support during live broadcasts, including real-time inventory management, price adjustments, and crisis resolution
• Ensure seamless technical execution across multiple platforms (TikTok Shop, Shopee, and In-App)

5. Performance Analytics & Optimization

• Analyze post-broadcast data to identify trends in audience retention, conversion funnels, and consumer behavior
• Translate complex data sets into actionable business insights to iteratively improve KPIs month-over-month

Professional Experience

• Minimum 2+ years in E-commerce, Digital Marketing, or Live Commerce, preferably within a marketplace or platform-business model

Analytical Thinking

• Proficiency in data visualization tools and a proven ability to optimize sales funnels through quantitative analysis

Agility & Execution

• A track record of delivering high-quality results in fast-paced, high-pressure environments with minimal supervision

Ownership Mindset

• Demonstrated ability to take full accountability for project outcomes and proactive problem-solving

Communication

• Exceptional negotiation and stakeholder management skills, capable of influencing both internal teams and external partners